A French national, Luc Citrinot has been busy as a freelance journalist and consultant in tourism and air transport for over 20 years in Paris. He works for various travel and air transport trade publications based in both Europe and Asia and has been writing tourism and air transport reports and studies for MINTEL, which acquired Travel and Tourism Intelligence from the Economist Group in 2000. He has regularly worked with the Pacific Asia Travel Association (PATA) to produce reports and studies on air transport issues linked to tourism development. He also helped editing press kits and newsletter for Indonesia Ministry of Culture and Tourism from 2005 to 2011and worked on a regular basis with the Mekong Tourism Coordinating Office to produce stories and releases. He is since 1989 aviation editor for France’s leading business travel publication Voyages d’Affaires and is now Chief Editor for the online web magazine ASEAN.travel. He also reports regularly on Asian destinations for other publications such as Bangkok 101 or PATA publications. He is increasingly involved into culture, heritage and architecture. In 2013 and 2014, he worked with the European Union in Thailand and the Association of European Cultural Institutions to the release of a map and mobile application over European Heritage in Thailand. Over the last two decades, he has been editing an official daily newsletter for foreign media at the ITB Berlin the world’s largest trade show on tourism. From 2005 to 2008, he also worked with the editing team of Travel Business Analyst for a daily newsletter at World Travel Market in London, another leading travel show in Europe. His interest for Asia dates back from the early nineties and he has already visited most of the countries located in Northeast and Southeast Asia. He moved to Asia in 2003, working during two years (2003–2005) as a Business Development Consultant with the low fare airline AirAsia and its Thailand’s subsidiary, Thai AirAsia. Following its airline experience, he reversed back to his previous position as a travel writer and journalist in tourism, air transport and increasingly in culture/architecture and heritage, commuting between Europe and Asia reporting extensively on Asian development in both French and English around the world from his Asian base in Bangkok.