Peter Richards has 17 years of professional experience in Thailand and the ASEAN region, working at the crossroads of responsible tourism and community development. Peter has worked in the private and NGO sectors, with government, tourism associations, tour operators and guides, local communities, hotels and restaurants. Peter’s core skills include project management, developing and marketing inspiring, local experiences, facilitating partnerships between local communities and responsible businesses, participatory training, sustainability auditing and sustainable tourism standards development. Peter began his career in tourism in 2000, as Responsible Travel Coordinator for Intrepid Travel. He went on to co-found the Thailand Community Based Tourism Institute (CBT-I). Since 2010, Peter has undertaken diverse consultancies for responsible tour operators, NGOs and international organizations including UN, EU, Futouris Foundation, The Travel Foundation and WWF.
In 2015, Peter earned an MSc with Distinction in Responsible Tourism Management, and won the UK Association for Tourism in Higher Education’s Prize for Best Post Graduate Student of Tourism. Peter regularly lectures on tourism and community development and facilitates study tours and field research for students and professionals. Peter also works with his wife, Premruethai to operate the award winning Family Tree store in Hua Hin, Thailand, which supports over 40 Thai community groups, local artists, social and environmental initiatives.
Peter is currently working as a Consultant on cultural tourism tour development and market access for the International Trade Center (ITC)’s NTFIII Myanmar Inclusive Tourism Project.